James Spencer is Lowey’s Digital Marketing Manager. James is a results-driven marketing strategist who brings diverse experience from various industries and marketing roles, providing a unique viewpoint and approach to the firm’s digital marketing efforts.
Role & Expertise
James is Lowey’s Digital Marketing Manager, where he leads the execution of the firm’s marketing efforts, digital strategy for brand growth, and lead generation. He oversees advertising, SEO, website optimization, email marketing, and social media initiatives across the firm’s various practices.
James is passionate about leveraging technology and analytics to improve performance, enhance user experience, and drive meaningful engagement. He collaborates closely with attorneys and leadership to ensure that all marketing efforts align with the firm’s mission and values.
Additionally, he leads the execution of the marketing efforts for Lowey’s case management software, Claim Magic. Likewise with Lowey, he utilizes various channels to grow Claim Magic’s digital growth and help individuals discover ongoing claims they may qualify for.
Representative Contributions
- Led campaigns growing user count over 2500 within the first 6 months of launch of Claim Magic
- Led paid campaigns leading to multiple cases filed
- Coordinated 2026 website project
Professional Engagement
- Certifications: Google Digital Marketing & eCommerce Certificate
- Member of Business Advisory Council at Mount Saint Mary College
- Junior Mentor, Dutchess County Chamber of Commerce Youth Leadership Program (Formerly)
Community & Personal
Outside of work, James enjoys mentoring recent marketing graduates and is actively involved as a Member of his Alma Mater’s Business Advisory Council.